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National Tobacco Control Advocacy

Major shifts are happening in the wider health sector with the establishment of a new Maori Health Authority and Public Health Agency. These are two key bodies that will lead on health outcomes in a new way that Hapai Te Hauora have seen themselves occupy for many years.

Tobacco Control in the current context is an exciting space to be in. A new Associate Minister of Health has prioritised the goal of Smokefree Aotearoa 2025 which has resulted in a reinvigoration in the tobacco control sector.

The National Tobacco Control Advocacy service is the only Ministry of Health funded advocacy service in Aotearoa. In the last 6 months we have been able to uplift over 3,000 Māori and Pacific community voices in a meaningful way so that they are heard. Our job continues to ensure their input into the government’s public consultations are considered and translated into healthy public health policies and programmes.

What we do

Our Tobacco Control Advocacy service utilises relationships and key influencers to spur increased ownership, and a positive view of Smokefree 2025.

We seek to enable the identification, delivery and promotion of effective public health and advocacy iterventions that will create, strengthen and action positive Smokefree policies.

Part of our role is to increase public and media understanding of what will get us to 2025.

Four objectives for the tobacco control advocacy team are:

  • To reduce smoking initiation
  • To increase quitting
  • To reduce the social, economic and health harms of tobacco
  • To reduce inequalities

Māori and Pacific communities are very important to our work so we often seek their advice and leadership. We also facilitate engagement between a wide range of the following groups:

Policy makers, decision makers/influencers that may include, Parliamentary Committees, the Ministry of Health, District Health Boards, NGOs, Primary Health Organisations, Corporate decision makers, Media, Stop Smoking Service Providers, Council, Māori and Pacific Providers, Iwi, Local and national businesses, Research and academic institutions, Territorial local authorities and Crown agencies to progress Smokefree 2025.

Smokefree Aotearoa 2025 Action Plan

The Smokefree Aotearoa 2025 Action Plan was finally released in December 2021, following many years of hard mahi for all advocacy organisations. The Action Plan provides a succinct, multifaceted agenda that involves ‘unapologetically bold’ measures to achieve Aotearoa’s goal of becoming smokefree.

To read more about the Smokefree Aotearoa 2025 Action Plan and its six focus areas, follow the link below:

Download: Smokefree Aotearoa 2025 Action Plan

Tobacco Control Update E-newsletter

Hāpai Te Hauora as the National Tobacco Control Advocacy Service produce a fortnightly newsletter containing updates on Tobacco Control locally, regionally, nationally and internationally, as well as information about conferences and events relating to tobacco control.
To subscribe enter your email address below:

Tobacco Control Update archive:

Tupeka Kore Aotearoa National Hui

After a number of years without, Hāpai Te Hauora in collaboration with Māori Leaders in Tobacco Control, hosted a national Hui Māori with one focus point being the consultation document for a Smokefree Aotearoa 2025 Action Plan in Te Whanganui-a-Tara.

Read full article

Tala Pasifika

Tala Pasifika currently are a network of Pacific health professionals who work closely with their communities to continue raising the profile of Smokefree 2025. Members have led both national, regional and local fono to advance Pacific health in contribution to addressing the adverse health outcomes many families are facing.

Much of this work is delivered in partnership with organisations and groups who are well-funded to deliver outcomes for Pacific, Tala Pasifika provide another mechanism to ensure quality engagement with Pacific people.

Tala Pasifika have a committed strong membership who have supported this work for over a decade.

The Pan Pacific Fono held on 13th July

The Pan Pacific Fono held on 13th July was an important event hosted by Te Aho o te Kahu (Cancer Control Agency) and Tala Pasifika. Over 100 Pasifika experts, researchers, health and community workers and volunteers were able to gather to "Reconnect, talanoa (share) and learn."

Visit the Tala Pasifika website here


21 June, 2022

Taking the right action to Smokefree 2025

National Māori Public Health organisation Hāpai Te Hauora applaud Hon Dr Ayesha Verrall and the team behind the legislative work taken to get the Smokefree Bill introduced today.

tobacco control, smokefree action plan, smokefree 2025

30 May, 2022

Media Release: Lower nicotine levels key to creating a Smokefree nation

National Māori Public Health organisation Hāpai Te Hauora says cutting nicotine levels in tobacco products is essential if Aotearoa is to become Smokefree by 2025.

media release, tobacco control

1 May, 2022

World Smokefree Day 2022

Hāpai Te Hauora are proud to declare that this year Aotearoa will celebrate ‘World Smokefree May’, as part of a national campaign for Aotearoa to be Smokefree by 2025. ‘World Smokefree May’ will lead up to the celebration of ‘World Smokefree Day’ on Tuesday the 31st May 2022 in line with the annual international day created by the World Health Organisation in 1987(1).

30 April, 2022

Tala Pasifika backs ‘World Smokefree May’

Tala Pasifika are backing ' World Smokefree May' all the way. The announcement from Hāpai Te Hauora declaring ' World Smokefree May' in the lead up the World Health Organisation's international celebration of 'World Smokefree Day' on Tuesday 31st May 2022. This will help to create talanoa and opportunities for Pasifika people in Aotearoa to make that life enhancing decision to be smokefree.

media release, Tala Pasifika, national tobacco advocacy service

Our Team

Leitu Tufuga

Leitu Tufuga

Team Lead - Tobacco Control Advocacy
Lealailepule Edward Cowley

Lealailepule Edward Cowley

Pacific Coordinator
Brooke Tohiariki

Brooke Tohiariki

Public Health Policy and Communications Advisor
Nina James

Nina James

Public Health Advisor