National Tobacco Control Advocacy

Tobacco use is the leading cause of preventable death in New Zealand, accounting for around 4,300 to 4,600 deaths per year. In addition, tobacco plays a significant role in health inequities within New Zealand. Higher smoking prevalence is seen among low-income groups, and Māori and Pacific.

In March 2011 the Government adopted the goal of reducing smoking prevalence and tobacco accessibility to minimal levels, thereby making New Zealand a ‘smokefree’ nation by 2025.

Our Service

The Hāpai National Tobacco Control Advocacy Service facilitates engagement between a wide range of policy makers, decision makers/influencers that may include, Parliamentary Committees, the Ministry of Health, District Health Boards, NGOs, Primary Health Organisations, corporate decision makers, Media, Stop Smoking Service Providers, Council, Māori and Pacific Providers, iwi, local and national businesses, research and academic institutions, territorial local authorities, Crown agencies and communities to progress Smokefree 2025.

Our Tobacco Control Advocacy service utilises relationships and key influencers to spur increased ownership, and a positive view of Smokefree 2025, it identifies, delivers and promotes effective public health and advocacy interventions that will create and strengthen smokefree policies. Our role is also to increase public and media understanding of what will get us to 2025.

The four key objectives of all Hāpai tobacco control advocacy activities are:

  1. To reduce smoking initiation
  2. To increase quitting
  3. To reduce the social, economic and health harms of tobacco
  4. To reduce inequalities

Tobacco Control Update E-newsletter

Hāpai Te Hauora as the National Tobacco Control Advocacy Service produce a fortnightly newsletter containing updates on Tobacco Control locally, regionally, nationally and internationally, as well as information about conferences and events relating to tobacco control.
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Tala Pasifika Launch

The all new Tala Pacifika was relaunched in November 2019. Guest speakers included Tuifa'asisina Maria Lafaele, Funding and Planning - Waitemata DHB with National MP Agnes Loheni and Pastor Giovanni Stowers. The theme of launch was 'collective solutions to a collective problem', tobacco. The launch saw the coming together of Pacific peoples from many disciplines to look at lowering tobacco use within Pacific communities while understanding that tackling tobacco in the wider context of 'hauora' can be enhanced. A reminder that collective impact is a stronger impact. Tala Pasifika looks to harness the voice of Pacific communities to create healthier Pacific communities with a shared responsibility in hauora. Tala Pasifika has a strong membership base who are supportive of this kaupapa. We look forward to keeping the Ministry of Health updated with the progress of Tala Pasifika.


7 June, 2021

Tupeka Kore Aotearoa National Hui

After a number of years without, Hāpai Te Hauora in collaboration with Māori Leaders in Tobacco Control, hosted a national Hui Māori with one focus point being the consultation document for a Smokefree Aotearoa 2025 Action Plan in Te Whanganui-a-Tara last month.

national tobacco advocacy service, tobacco control, smokefree2025

31 May, 2021

World Smokefree Day Today

'Commit to Quit' is the theme for 2021 and 'Whakamutu' being the te reo Māori encapsulation of the theme.

world smokefree day, tobacco control, smokefree action plan

16 April, 2021

Smokefree Action Plan needed for underserved communities

Tala Pasifika; Pacific Action For Change congratulate Associate Minister of Health, Dr. Ayesha Verrall for today’s release of a strong comprehensive action plan to achieve a Smokefree Aotearoa.

media release, Tala Pasifika, smokefree2025

15 April, 2021

Governments Smokefree Action Plan Announced - bold moves to end Tobacco Harm in Aotearoa begins now

Hāpai Te Hauora applauds the government and today’s announcement by Associate Minister of Health, Dr. Ayesha Verrall on their proposals for a Smokefree Aotearoa 2025 Action Plan. The three key goals are to eliminate inequities in smoking rates and smoking related illness; increase the number of children and young people who remain Smokefree; and, increase the number of people who successfully quit smoking.

media release, smokefree2025, tobacco control

Our Team

Stephanie Erick

Stephanie Erick

General Manager
Eden Webster

Eden Webster

National Coordination Lead
Paora Brosnan

Paora Brosnan

Senior Cultural Advisor
Ruthie Nielsen

Ruthie Nielsen

National Engagement Lead
Lealailepule Edward Cowley

Lealailepule Edward Cowley

Pacific Coordinator